High-Impact Product 

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My new book: Evidence-Guided

Research shows that most of what we build creates little or no value for the users or the business. To break away from this sad statistic you need to adopt a different system, one that combines human judgement with evidence.  Learn More


Itamar Gilad


Hi, I'm Itamar Gilad, a veteran product manager, coach and speaker with over 20 years' experience at Google, Microsoft and other companies. I help companies build high-impact products. I also publish a monthly newsletter in which I share articles, tools and key learnings. 

Past Clients

Public Workshops




Evidence-Guided Product Management

September 2023

Evidence-Guided Product Management

October 2023

Past and Upcoming Talks




June 9th, 2022

Advanced ICE - using the Confidence Meter

The Product Experience podcast

Aug 3rd, 2022

Evidence-Guided product decisions (part 1, part 2)

Mind The Product (London)

Oct 14th, 2022

Evidence-Guided product Management (video)

Digital Leute Summit

Nov 15-16, 2022

The GIST Framework

Product Tank (Hamburg + Berlin) 

Sep 27 + Sep 28, 2023

Evidence Guided Product Management

Product Management Day (Florence) 

Oct 27th, 2023

Evidence Guided Product Management

Product Management Festival (Zurich)

Nov 15-16, 2023


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Itamar Gilad