4 Levels of Data Proficiency

Data is the lifeblood of product companies, but with access to lots of information come big challenges. As our brains were not designed to process large amounts of facts and figures and we can easily be overwhelmed and distracted. Cognitive biases may kick in to create simplified and often wrong narratives based on a few salient […]

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Don’t Let Hype Run Your Product

Observing tech companies you may notice a broad, disturbing phenomenon: everyone’s hard at work “selling” their product ideas — stakeholders and engineers are selling to product managers, product managers are selling to management, and management is selling to everyone (just listen attentively in the next all-hands meeting). As a product manager I too had to

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Your Customers Are Not Always Right

When talking to product managers, company leaders, and customer-facing folk, a common belief surfaces: if enough customers (b2c), or an important customer (b2b) ask for something, then we should build it. This axiom is reflected in prioritization discussions as well as in many product management tools that rank ideas by “customer votes”.  Customer feedback, whether it

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Who Should Rule the Product?

Recently the product sphere had boiled-over over Airbnb removing product managers from product teams and converting them into product marketing managers. The Airbnb transformation may be a one-of (essentially an attempt to adopt the centralist Steve Jobs / Apple model), but the story and the discussion that followed surfaced an age-old debate: who should rule

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