Your Customers Are Not Always Right

Prioritization, Product Discovery

When talking to product managers, company leaders, and customer-facing folk, a common belief surfaces: if enough customers (b2c), or an important customer (b2b) ask for something, then we should build it. This axiom is reflected in prioritization discussions as well as in many product management tools that rank ideas by “customer votes”.  Customer feedback, whether it […]

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Adopting Evidence-Guided Development in Your Org

Product Discovery, Product Operating Model

This is an excerpt from my book, Evidence-Guided: Creating High Impact Products in the Face of Uncertainty. While the chapter references the GIST Model (Goals, Ideas, Steps, Tasks), the methods described can be used broadly. Switching to an evidence-guided mode of work is rarely easy. The people developing the product and influencing it have to

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