Escaping the vicious cycle of Plan & Execute

Tell me if this sounds familiar: Well-thought-out strategies change seemingly every other quarter. 9-month projects that take two years to complete. Disgruntled managers talking about “low velocity”, “lack of ‘can do’ culture”. Skeptical employees talking about lack of vision, bad planning, politics. Spending lots of time on planning, replanning, scope-downs Disappointing launches that customers generally …

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Case Study: How Fever uses A/B experiments and data analysis to double customer lifetime value

Last April mobile event discovery startup, Fever, invited me to help with its growth initiative. Fever helps users discover and book events — from parties to fashion, food and fitness. The service gained traction in Madrid, New York, London and other cities, generating over 3 million bookings last year, and reaching a unique monthly audience of over …

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