Case Study: How Fever uses A/B experiments and data analysis to double customer lifetime value

Last April mobile event discovery startup, Fever, invited me to help with its growth initiative. Fever helps users discover and book events — from parties to fashion, food and fitness. The service gained traction in Madrid, New York, London and other cities, generating over 3 million bookings last year, and reaching a unique monthly audience of over …

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Are You Building a Cathedral?

There’s something inherently problematic about the way we plan our products and services. An uncomfortable truth that’s rarely stated. David M. Upton and Bradley R. Staats wrote the following on IT projects: “The fundamental problem with these systems is that for the most part, they’re constructed using what programmer and open source champion Eric Raymond …

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How People Perceive Value

And Why It Matters So Much for Your Product René Magritte Value for user (as opposed to value of a user) is a critically important product concept. Arguably it’s at the bottom of product/market fit, product design, growth, pricing, marketing, sales, customer satisfaction… Few things help products and services succeed more than injecting them with lots …

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