Escaping the Vicious Cycle of Plan & Execute

Tell me if this sounds familiar: Well-thought-out strategies change seemingly every other quarter. 9-month projects that take two years to complete. Disgruntled managers talking about “low velocity”, “lack of ‘can do’ culture”. Skeptical employees talking about lack of vision, bad planning, politics. Spending lots of time on planning, replanning, scope-downs Disappointing launches that customers generally …

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Video: The Mechanics of Growth

This is a talk I gave summarizing what I consider to be the best practices for driving growth (often called “Growth Hacking”) based on my own experience leading growth in Gmail and on examples from hyper-growth companies like Facebook, AirBnB, and Instagram. Some of the things I touch on: Finding a North Star and/or One …

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Why you should stop using product roadmaps and try the GIST Framework

Why I Quit Product Roadmaps Over the years I created my fair share of product strategies, product roadmaps and project gantts. I don’t do them anymore. I found a better alternative which I’ll explain below. First, here’s what I used to do: This form of planning is a ton of work — just getting all stakeholders to …

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Case Study: How Fever uses A/B experiments and data analysis to double customer lifetime value

Last April mobile event discovery startup, Fever, invited me to help with its growth initiative. Fever helps users discover and book events — from parties to fashion, food and fitness. The service gained traction in Madrid, New York, London and other cities, generating over 3 million bookings last year, and reaching a unique monthly audience of over …

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Building your project for learning AND execution

In tech we have huge bias for execution – building things and launching them fast and with the right quality. A million underwhelming launches later, we now know we should focus on something else: Learning — systematically discovering the right product, market and business model. All execution and no learning exposes you to launching a great product …

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