How to validate your product ideas by testing their key assumptions.
Whenever I teach product discovery, someone will raise their hand and ask a variant of this question: “This feels slow. Wouldn’t it be faster to just launch it and see what happens?” The answer is No. If you skip product discovery you may get bits into production faster, but you’ll create value far slower. This […]
Why Not Just Launch It? (AI Edition) Read More »
Experimentation is becoming more commonplace, but this positive development is often hampered by a common problem. I see company after company testing product ideas with users and customers, collecting the results, but then failing to take meaningful action — no parking of ideas or pivoting. I call this the Build-Measure-LooksGood! loop. Why is this happening?
The Build-Measure-LooksGood Loop Read More »
I regularly meet teams that carry a heavy burden of guilt—they don’t experiment as much as they should. They aspire to build-measure-learn, but they mostly design-build-launch. They wish to run dozens of experiments per month, but barely squeeze-in one per quarter (and even that is typically a late-stage “MVP”.) Both the teams and their managers
Think Learning, Not Experiments Read More »
UPDATE: I published a longer and far more detailed explanation of these techniques in my free eBook Testing Product Ideas Handbook Here are a few important things to know about product ideas: 1) the vast majority of ideas lead to no measurable improvements in business results or value-to-customer (some actually cause negative results) 2) No one, no matter how senior
Idea Validation — Much More Than Just A/B Experiments Read More »