A systematic and objective way to choose the ideas to test and build using evidence and other factors.
I regularly ask product people how they choose what to develop. Today, an increasingly popular answer is “we focus on the most important user problems”, or its more modern cousin “we prioritize opportunities”. Underlying these answers is a classic model that asserts that product development has to start with mapping out and prioritizing customer problems, […]
You’re Not Just Solving User Problems Read More »
Observing tech companies you may notice a broad, disturbing phenomenon: everyone’s hard at work “selling” their product ideas — stakeholders and engineers are selling to product managers, product managers are selling to management, and management is selling to everyone (just listen attentively in the next all-hands meeting). As a product manager I too had to
Don’t Let Hype Run Your Product Read More »
When talking to product managers, company leaders, and customer-facing folk, a common belief surfaces: if enough customers (b2c), or an important customer (b2b) ask for something, then we should build it. This axiom is reflected in prioritization discussions as well as in many product management tools that rank ideas by “customer votes”. Customer feedback, whether it
Your Customers Are Not Always Right Read More »
Idea prioritization exercises are often hard and unsatisfying. The discussions run long and the decisions feel suboptimal. Using numeric methods like ICE or RICE adds more process, but not necessarily more clarity, as the numbers feel “made up”. I’ve written in the past about how to make better use of ICE, but I have to
Why You’re Struggling to Prioritize Read More »
Q: My manager keeps instructing me to build certain features that were decided on by management without my input. I’m not happy not to be consulted, and I disagree with many of these ideas, but my manager always presents them as a “must” and is not willing to challenge the decisions. What can I do?
Dealing with Top-Down Projects Read More »
UPDATE: An expanded version of this article is available as a free eBook: ICE Prioritization Done Right ICE (Impact, Confidence, Ease) is a popular idea prioritization method that has lately been getting some bad press. Some people openly warn against it as the worst thing you can do to your product. In this article I’ll explain
ICE Scores – All You Need to Know Read More »
Here’s a sentence that always fills me with dread: “We plan to adopt this new approach, just as soon as we launch these must-have features.” The must-have feature list (AKA catch-up features) has become my nemesis—it’s forever standing in the way of progress. Usually it’s a laundry list of things copied from leading competitors, from
Enough With Must-Have Features Read More »
An awful lot of effort is going these days into boosting product teams’ productivity: getting them to burn those story points faster, deliver the planned scope in every sprint and cycle, and generally ship more stuff, faster. The term “development velocity” is often thrown around by executives, but what they’re actually aiming for is upping
Stop Obsessing Over Development Velocity, Focus on This Instead Read More »
How to use the confidence meter tool and iterative testing to make sure you invest in the right product ideas.
Idea Prioritization With ICE and The Confidence Meter Read More »