Product Management

Is Your Company Evidence-Guided?  

As I teach evidence-guided product development I encounter two types of reactions. Most people realize that their company is caught in a vicious cycle of plan-and-execute that heavily relies on opinions, consensus, and HiPPO. But when presented with the alternative — using research, experimentation, building product through discovery and delivery — various types of objections …

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Three Common PM Role Antipatterns

Product Management has been around for a good 40 years, but many companies are still figuring out the basics, including the role of PMs, their reporting line, and relationship with other disciplines.  Getting these things wrong  can waste a lot of your product management resources and frustrate both the PMs and the people working with them. In …

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