Creating effective evidence-guided product strategies the evolve as new information is discovered.
Building great products — ones that deliver high value to the customers and to the company — is extremely hard. This is evident from discussions I hold with product people, who regularly report not being able to create impact. It’s also clear from data: A/B experiment statistics, feature usage data, and startup failure rates, all […]
Why Is Product So Hard? Read More »
We all strive for certainty — if we do X, Y will happen. Certainty is comforting; it allows us to operate without fear, doubt, or having to think too much. Many of the processes your company employs, especially strategy, roadmap, and project planning, are meant to create certainty — Here’s what we need to do
Embracing Uncertainty: A Modern Take On Strategy, Goals, and Roadmaps Read More »
There’s a common and highly destructive pattern I’m seeing time and again (and likely you have too). The leadership team falls in love with a big idea and turns it into a big project. This project becomes the top priority—apparently the future of the company depends on it. Other projects (including yesteryear’s top priorities) are
The Big Project Syndrome Read More »
It was mid 2004 and my colleagues and I were gathered in a cinema hall in Tel Aviv to hear our American CEO speak. The charismatic gentleman on stage was all smiles and positive energy. He told us he was proud of what we had achieved that year. There was one topic, though, that made
Opportunities and Threats — The Building Blocks of Strategy Read More »
The Coronavirus pandemic has turned into a global health and humanitarian crisis. But even when we will beat it and go back to work things will not be as they were. There are clear signs of a global economic recession, if not a full depression. There’s much uncertainty, but it’s likely that for a number
Planning and Execution in a Time of Crisis Read More »
Imagine finding yourself in an elevator with your CEO or top investor. After a brief hello she lands the big question on you: “How is the product doing?” You have 30 seconds to answer. A simple “all good” won’t cut it — you need numbers. Your mind runs through your dashboard. Each metric conveys a
The Three True-North Metrics that Your Product and Business Need Read More »
Product strategy is hard. In this article I explain how to use the MuST technique to create a multi-hit product strategy.
Creating Product Strategy with Multiple Strategic Tracks (MuST) Read More »