Product Stategy

Creating effective evidence-guided product strategies the evolve as new information is discovered.

The Big Project Syndrome

There’s a common and highly destructive pattern I’m seeing time and again (and likely you have too). The leadership team falls in love with a big idea and turns it into a big project. This project becomes the top priority—apparently the future of the company depends on it. Other projects (including yesteryear’s top priorities) are […]

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