Marty Kagan and Elias Lieberich, just published an article titled “The Product Model at Google”. It’s a good article that gets many
Resources
Videos
Blog
Why Not Just Launch It? (AI Edition)
Whenever I teach product discovery, someone will raise their hand and ask a variant of this question: “This feels slow. Wouldn’t it
Four Product Discovery Models: A Practical Map
All tech companies have to choose what to build, but approaches vary — from top-down projects to bottom-up research and experimentation. Your
The Total Impact Matrix – Beyond Blind Bets
Impact is a central concept in product development, but it’s often unerdused or misused. In this article I want to suggest a
AI and Product Management: Becoming More Evidence-Guided
Generative AI is transforming product management, or so we’re told by AI companies and influencers. The vision appears to be all about
Beyond Productivity: Gen-AI’s Deeper Use Cases
By now you must have heard an awful lot about how gen-AI will “10X” tech workers’ productivity and massively cut development costs.
Images
Talks and Keynotes




Workshops







Join my Newsletter
Never more than one email per week. No Spam.
Itamar Gilad








