Experimentation

The Build-Measure-LooksGood Loop

Experimentation is becoming more commonplace, but this positive development is often hampered by a common problem. I see company after company testing product ideas with users and customers, collecting the results, but then failing to take meaningful action — no parking of ideas or pivoting. I call this the Build-Measure-LooksGood! loop. Why is this happening? […]

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Think Learning, Not Experiments

I regularly meet teams that carry a heavy burden of guilt—they don’t experiment as much as they should. They aspire to build-measure-learn, but they mostly design-build-launch. They wish to run dozens of experiments per month, but barely squeeze-in one per quarter (and even that is typically a late-stage “MVP”.)  Both the teams and their managers

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