A common question I get is when it is ok to stop validating a product idea and switch to delivery. It’s a natural question given the pressure product teams face to execute and launch. It’s also an important question. If we stop too early we may end up launching a bad idea (we’ve all been …
UPDATE: I published a longer and more detailed of this article in my free eBook Testing Product Ideas Handbook Here are a few important things to know about product ideas: 1) the vast majority of ideas lead to no measurable improvements in business results or value-to-customer (some actually cause negative results) 2) No one, no matter how senior or experienced, …
Idea Validation — Much More Than Just A/B Experiments Read More »