Lean Startup

The Build-Measure-LooksGood! Loop

Experimentation is becoming more commonplace, but this positive development is often hampered by a common problem. I see company after company testing product ideas with users and customers, collecting the results, but then failing to take meaningful action — no parking of ideas or pivoting. I call this the Build-Measure-LooksGood! loop. Why is this happening? …

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The Most Important Thing

In a famous essay Martin Eriksson defined product management as “the intersection between the functions of business, technology and user experience.” While it’s flattering to imagine ourselves as the center of things, it’s also a strange way to define a role. Why do we need a function in an organization that is a composite of …

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The Big Project Syndrome

There’s a common and highly destructive pattern I’m seeing time and again (and likely you have too). The leadership team falls in love with a big idea and turns it into a big project. This project becomes the top priority—apparently the future of the company depends on it. Other projects (including yesteryear’s top priorities) are …

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Escaping the Vicious Cycle of Plan & Execute

Tell me if this sounds familiar: Well-thought-out strategies change seemingly every other quarter. 9-month projects that take two years to complete. Disgruntled managers talking about “low velocity”, “lack of ‘can do’ culture”. Skeptical employees talking about lack of vision, bad planning, politics. Spending lots of time on planning, replanning, scope-downs Disappointing launches that customers generally …

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Why you should stop using product roadmaps and try the GIST Framework

Why I Quit Product Roadmaps Over the years I created my fair share of product strategies, product roadmaps and project gantts. I don’t do them anymore. I found a better alternative which I’ll explain below. First, here’s what I used to do: This form of planning is a ton of work — just getting all stakeholders to …

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