Objectives and Key Results (OKR) is one of the most common processes in the industry, and yet, despite 50 years of history, it’s the one companies struggle with the most. This problem is most evident when talking with product people and product leaders — the same challenges and frustrations come up again and again. So […]
FAQ: OKR Not Working in My Company Read More »
It’s no secret that many companies struggle with Objectives and Key Results. As I wrote before, a very common problem is setting goals for outputs — work to do — rather than for outcomes — positive changes to achieve. This turns OKR into an expensive work planning process, and may lead to nasty side-effects such
Moving from Outputs to Outcomes: Four Major Gaps Read More »
I recently met a product team, let’s call it Team Red, who is developing a new product in an established, traditional industry. On the surface Team Red has it all: it is cross-functional, fully-staffed, well-funded, working towards clear business goals, and is empowered to make decisions. And yet as we sat down to talk, I
False Predictability Is Killing Product/Market Fit Read More »