Your Customers Are Not Always Right

When talking to product managers, company leaders, and customer-facing folk, a common belief surfaces: if enough customers (b2c), or an important customer (b2b) ask for something, then we should build it. This axiom is reflected in prioritization discussions as well as in many product management tools that rank ideas by “customer votes”.  Customer feedback, whether it […]

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Enough With Must-Have Features

Here’s a sentence that always fills me with dread: “We plan to adopt this new approach, just as soon as we launch these must-have features.”  The must-have feature list (AKA catch-up features) has become my nemesis—it’s forever standing in the way of progress. Usually it’s a laundry list of things copied from leading competitors, from

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