Product Discovery Archives

You’re Not Just Solving User Problems

Frameworks and Tools, Prioritization, Product Discovery

I regularly ask product people how they choose what to develop. Today, an increasingly popular answer is “we focus on the most important user problems”, or its more modern cousin “we prioritize opportunities”. Underlying these answers is a classic model that asserts that product development has to start with mapping out and prioritizing customer problems, […]

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The Lifecycle of Goals: Research, Discover, Deliver, Monitor

Goals and OKRs, Product Discovery, Roadmaps and Planning

Product companies tend to manage the lifecycle of projects (AKA ideas) — from the moment the project/initiative is approved until it is shipped. But in a reality where most ideas fail to create value, it is far more important to manage the lifecycle of goals (what we’re attempting to achieve)— from the moment the goal

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Don’t Let Hype Run Your Product

Anti-Patterns, Prioritization

Observing tech companies you may notice a broad, disturbing phenomenon: everyone’s hard at work “selling” their product ideas — stakeholders and engineers are selling to product managers, product managers are selling to management, and management is selling to everyone (just listen attentively in the next all-hands meeting). As a product manager I too had to

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Why You’re Struggling to Prioritize

Prioritization

Idea prioritization exercises are often hard and unsatisfying. The discussions run long and the decisions feel suboptimal. Using numeric methods like ICE or RICE adds more process, but not necessarily more clarity, as the numbers feel “made up”. I’ve written in the past about how to make better use of ICE, but I have to

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False Predictability Is Killing Product/Market Fit

Anti-Patterns, Product Discovery

I recently met a product team, let’s call it Team Red, who is developing a new product in an established, traditional industry. On the surface Team Red has it all: it is cross-functional, fully-staffed, well-funded, working towards clear business goals, and is empowered to make decisions. And yet as we sat down to talk, I

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How To Learn From FAANG

Product Operating Model

There’s a popular notion that we should copy the playbooks of the most successful tech companies, aka Big Tech. The most obvious sources of inspiration are the FAANG companies: Facebook, Apple, Amazon, Netflix, and Google. So you may be told to Work Backwards like Amazon, use OKRs and 20% projects like Google, or organize according to

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How Much Product Discovery Is Enough?

Frameworks and Tools, Product Discovery

A common question I get is when it is ok to stop validating a product idea and switch to delivery. It’s a natural question given the pressure product teams face to execute and launch. It’s also an important question. If we stop too early we may end up launching a bad idea (we’ve all been

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3 Vital Techniques to Work Better with Stakeholders

PM Role and Skills, Product Operating Model

Working with stakeholders can be tough. Whether it’s sales, marketing, PR, legal, or finance, these folks tend to have strong opinions about the product, and they are often more senior or more influential than you. They certainly are better at negotiation, escalation, and corporate politics. Your company is probably not offering good tools to deal with

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Product Discovery In Reality

Product Discovery

These days everyone seems to be talking about transformation, product-based development, and discovery. And yet, I find that many people support these concepts in principle, but can’t truly believe they can work in their companies. They see them as theory, something very futuristic, hard to do, and abstract. I disagree, but instead of giving you

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Enough With Must-Have Features

Anti-Patterns, Prioritization

Here’s a sentence that always fills me with dread: “We plan to adopt this new approach, just as soon as we launch these must-have features.” The must-have feature list (AKA catch-up features) has become my nemesis—it’s forever standing in the way of progress. Usually it’s a laundry list of things copied from leading competitors, from

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