This is an excerpt from my book, Evidence-Guided: Creating High Impact Products in the Face of Uncertainty. While the chapter references the GIST Model (Goals, Ideas, Steps, Tasks), the methods described can be used broadly. Switching to an evidence-guided mode of work is rarely easy. The people developing the product and influencing it have to …
Adopting Evidence-Guided Development in Your Org Read More »
The latest wave of GenML tools is truly remarkable. I believe all creative work is going to be impacted, including product management. But in what way? One answer is already on offer. In recent months Twitter and LinkedIn have been flooded with “definitive” lists of ChatGPT prompts designed to produce product artifacts: Objectives and Key …
NPS has gained a status of one-metric-that-matters that it likely doesn’t deserve. Here’s some of the untold story of NPS.
Experimentation is becoming more commonplace, but this positive development is often hampered by a common problem. I see company after company testing product ideas with users and customers, collecting the results, but then failing to take meaningful action — no parking of ideas or pivoting. I call this the Build-Measure-LooksGood! loop. Why is this happening? …
There’s a popular notion that we should copy the playbooks of the most successful tech companies, aka Big Tech. The most obvious sources of inspiration are the FAANG companies: Facebook, Apple, Amazon, Netflix, and Google. So you may be told to Work Backwards like Amazon, use OKRs and 20% projects like Google, or organize according to …
A common question I get is when it is ok to stop validating a product idea and switch to delivery. It’s a natural question given the pressure product teams face to execute and launch. It’s also an important question. If we stop too early we may end up launching a bad idea (we’ve all been …
Working with stakeholders can be tough. Whether it’s sales, marketing, PR, legal, or finance, these folks tend to have strong opinions about the product, and they are often more senior or more influential than you. They certainly are better at negotiation, escalation, and corporate politics. Your company is probably not offering good tools to deal with …
Working Better with Stakeholders — Three Key Techniques Read More »
These days everyone seems to be talking about transformation, product-based development, and discovery. And yet, I find that many people support these concepts in principle, but can’t truly believe they can work in their companies. They see them as theory, something very futuristic, hard to do, and abstract. I disagree, but instead of giving you …
In a famous essay Martin Eriksson defined product management as “the intersection between the functions of business, technology and user experience.” While it’s flattering to imagine ourselves as the center of things, it’s also a strange way to define a role. Why do we need a function in an organization that is a composite of …
Roadmaps are a hotly debated topic these days. I regularly meet CPOs who try to ban this staple of product management altogether. This often worries and confuses the rest of the company. What’s wrong with roadmaps? Why can’t we just go on planning as we did since the 1970s? In this highly entertaining talk, Gojko …