Product Management

Don’t Let Hype Run Your Product

Observing tech companies you may notice a broad, disturbing phenomenon: everyone’s hard at work “selling” their product ideas — stakeholders and engineers are selling to product managers, product managers are selling to management, and management is selling to everyone (just listen attentively in the next all-hands meeting). As a product manager I too had to

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Who Should Rule the Product?

Recently the product sphere had boiled-over over Airbnb removing product managers from product teams and converting them into product marketing managers. The Airbnb transformation may be a one-of (essentially an attempt to adopt the centralist Steve Jobs / Apple model), but the story and the discussion that followed surfaced an age-old debate: who should rule

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The Build-Measure-LooksGood Loop

Experimentation is becoming more commonplace, but this positive development is often hampered by a common problem. I see company after company testing product ideas with users and customers, collecting the results, but then failing to take meaningful action — no parking of ideas or pivoting. I call this the Build-Measure-LooksGood! loop. Why is this happening?

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How To Learn From FAANG

There’s a popular notion that we should copy the playbooks of the most successful tech companies, aka Big Tech. The most obvious sources of inspiration are the FAANG companies: Facebook, Apple, Amazon, Netflix, and Google. So you may be told to Work Backwards like Amazon, use OKRs and 20% projects like Google, or organize according to

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