The Lifecycle of Goals: Research, Discover, Deliver, Monitor
Goals and OKRs, Product Discovery, Roadmaps and PlanningProduct companies tend to manage the lifecycle of projects (AKA ideas) — from the moment the project/initiative is approved until it is shipped. But in a reality where most ideas fail to create value, it is far more important to manage the lifecycle of goals (what we’re attempting to achieve)— from the moment the goal […]
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