stakeholders

Who Should Rule the Product?

Recently the product sphere had boiled-over over Airbnb removing product managers from product teams and converting them into product marketing managers. The Airbnb transformation may be a one-of (essentially an attempt to adopt the centralist Steve Jobs / Apple model), but the story and the discussion that followed surfaced an age-old debate: who should rule […]

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3 Vital Techniques to Work Better with Stakeholders

Working with stakeholders can be tough. Whether it’s sales, marketing, PR, legal, or finance, these folks tend to have strong opinions about the product, and they are often more senior or more influential than you. They certainly are better at negotiation, escalation, and corporate politics. Your company is probably not offering good tools to deal with

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