There’s a common and highly destructive pattern I’m seeing time and again (and likely you have too). The leadership team falls in love with a big idea and turns it into a big project. This project becomes the top priority—apparently the future of the company depends on it. Other projects (including yesteryear’s top priorities) are […]
The Big Project Syndrome Read More »
It was mid 2004 and my colleagues and I were gathered in a cinema hall in Tel Aviv to hear our American CEO speak. The charismatic gentleman on stage was all smiles and positive energy. He told us he was proud of what we had achieved that year. There was one topic, though, that made
Opportunities and Threats — The Building Blocks of Strategy Read More »
The Coronavirus pandemic has turned into a global health and humanitarian crisis. But even when we will beat it and go back to work things will not be as they were. There are clear signs of a global economic recession, if not a full depression. There’s much uncertainty, but it’s likely that for a number
Planning and Execution in a Time of Crisis Read More »
Product strategy is hard. In this article I explain how to use the MuST technique to create a multi-hit product strategy.
Creating Product Strategy with Multiple Strategic Tracks (MuST) Read More »