NPS – Helpful or Harmful? (part 2) 

Many companies consider the Net Promoter Score their most important customer metric. In the first article in the series we saw how NPS, created 20 years ago, grew in popularity and turned  into the default tool to measure customer-sentiment and to collect customer feedback.  But many experts doubt that NPS is indeed the right tool […]

NPS – Helpful or Harmful? (part 2)  Read More »