{"id":1473,"date":"2022-01-17T11:20:09","date_gmt":"2022-01-17T11:20:09","guid":{"rendered":"https:\/\/itamargilad.com\/?p=1473"},"modified":"2023-01-24T11:23:01","modified_gmt":"2023-01-24T11:23:01","slug":"adaptive-roadmaps","status":"publish","type":"post","link":"https:\/\/itamargilad.com\/adaptive-roadmaps\/","title":{"rendered":"Your Roadmap Isn\u2019t Really a Road Map"},"content":{"rendered":"\n<p>Roadmaps are a hotly debated topic these days. I regularly meet CPOs who try to ban this staple of product management altogether.  This often worries and confuses the rest of the company. What&#8217;s wrong with roadmaps? Why can\u2019t we just go on planning as we did since the 1970s?&nbsp;<\/p>\n\n\n\n<p>In this highly entertaining <a href=\"https:\/\/www.youtube.com\/watch?v=67ovutBfXPQ\">talk<\/a>, Gojko Adzic, the creator of Impact Mapping, explains the issue with an insightful observation\u2014 what we call roadmaps may be roads, but they\u2019re certainly not <em>map<\/em>s.<\/p>\n\n\n\n<p>Here\u2019s a road map:&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"541\" data-src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GoogleMaps-1024x541.jpg\" alt=\"\" class=\"wp-image-1474 lazyload\" data-srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GoogleMaps-1024x541.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GoogleMaps-300x158.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GoogleMaps-768x406.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GoogleMaps-scaled.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/541;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GoogleMaps-1024x541.jpg\" alt=\"\" class=\"wp-image-1474\" srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GoogleMaps-1024x541.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GoogleMaps-300x158.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GoogleMaps-768x406.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GoogleMaps-scaled.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>The map shows all the roads, paths, bridges, and intersections. It helps us find all possible routes between point A (where we are) and point B (where we want to be).&nbsp;<\/p>\n\n\n\n<p>This is what a classic roadmap looks like:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" data-src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/BasicRoadmap-1024x627.jpg\" alt=\"\" class=\"wp-image-1475 lazyload\" data-srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/BasicRoadmap-1024x627.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/BasicRoadmap-300x184.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/BasicRoadmap-768x470.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/BasicRoadmap-scaled.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/627;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/BasicRoadmap-1024x627.jpg\" alt=\"\" class=\"wp-image-1475\" srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/BasicRoadmap-1024x627.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/BasicRoadmap-300x184.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/BasicRoadmap-768x470.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/BasicRoadmap-scaled.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\"><br><\/figcaption><\/figure>\n\n\n\n<p>This is a plan, and it shows just one specific path:&nbsp;Release 1\u2192 Release 2 \u2192 Release 3 \u2192 Release 4&nbsp;<\/p>\n\n\n\n<p>There are no alternative routes, no plan B, just a clear and decisive way forward. When we commit to such a roadmap we implicitly say:&nbsp;<\/p>\n\n\n\n<ul>\n<li>These are the best ideas<\/li>\n\n\n\n<li>This is the right order<\/li>\n\n\n\n<li>This is the rough timeline&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Now, I totally understand why we would want to have such a plan. The company can prepare itself for the various launches: we can allocate resources, do Sales training, develop marketing materials, communicate to our customer, hire people, and so on. There\u2019s also a psychological benefit: the roadmap creates a comforting sense of predictability \u2014 everyone&nbsp;knows what to expect. Some managers and business folk see the roadmap as a way to keep the&nbsp;product organization \u201caccountable\u201d \u2014 a sort of internal contract.&nbsp;<\/p>\n\n\n\n<p>Invariably, however, the roadmap fails badly at predicting the future. This is what typically happens:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/Roadmap-actual-1024x484.jpg\" alt=\"\" class=\"wp-image-1476 lazyload\" width=\"1015\" height=\"479\" data-srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/Roadmap-actual-1024x484.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/Roadmap-actual-300x142.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/Roadmap-actual-768x363.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/Roadmap-actual-scaled.jpg 1200w\" data-sizes=\"(max-width: 1015px) 100vw, 1015px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1015px; --smush-placeholder-aspect-ratio: 1015\/479;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/Roadmap-actual-1024x484.jpg\" alt=\"\" class=\"wp-image-1476\" width=\"1015\" height=\"479\" srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/Roadmap-actual-1024x484.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/Roadmap-actual-300x142.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/Roadmap-actual-768x363.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/Roadmap-actual-scaled.jpg 1200w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><\/noscript><\/figure>\n\n\n\n<p>Projects take longer to ship than we expect (2-3 times is not unheard of), some projects are canceled, others are added out of the blue. Worse, when we ship, the results are often disappointing. In hindsight we can see we didn\u2019t pick the best ideas.&nbsp;<\/p>\n\n\n\n<p>For many companies this is a sign of ineffective planning or of bad execution (in a very human way the people executing&nbsp;tend to think it\u2019s the plan, while the planners tend to think it\u2019s the execution). These companies often conclude they need to add more processes (OKRs, Scrum, SAFe\u2026) and motivate people to work smarter and harder. It takes some introspection to realize the problem lies elsewhere \u2014 we face a lot of&nbsp;uncertainty. There\u2019s&nbsp;too much complexity, too many moving parts, too much we don\u2019t know, to create a solid, immutable plan.&nbsp;&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Sign up to&nbsp;<a href=\"http:\/\/itamargilad.com\/newsletter\" target=\"_blank\" rel=\"noreferrer noopener\">my newsletter<\/a>&nbsp;to get articles like this (plus eBooks, templates and other resources) in your inbox.&nbsp;<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Choosing A Destination<\/h2>\n\n\n\n<p>In the talk, Gojko points out the key attribute of a good plan \u2014 it has to be <em>adaptable<\/em>. He gives the analogy of a GPS navigation system. The navigation program plots a route to the destination, but adjusts it on the fly if a bridge is closed, if it a road gets congested with traffic, or, if the driver takes a wrong turn.&nbsp;It adapts the plan given new information. <\/p>\n\n\n\n<p>The GPS analogy is interesting for several reasons. First it highlights the importance of having a destination. The navigation system is not favoring any particular road, it\u2019s optimizing for the end goal.&nbsp;Most roadmaps I see don\u2019t work this way.&nbsp;We believe that following the roadmap will move us towards our goals, but these goals are not clearly stated or even well understood. Different people may have different goals in mind, and consequently push for completely different ideas. This is why roadmap-building is so hard.&nbsp;It\u2019s like planning a four-day road trip in Europe where the Marketing team wants to go to a big conference in Paris, the Sales team wants to visit an important customer in Prague, and the engineering team wants to stop over in Munich to overhaul the engine of the car.&nbsp;<\/p>\n\n\n\n<p>In this void of goals, executing the roadmap becomes the goal, which often creates the wrong incentives. The product org is judged on its ability to deliver bits rather than business results. We celebrate launches that lead to no improvement. <em>Doing<\/em> becomes more important than <em>achieving<\/em>.<\/p>\n\n\n\n<p>Today we have a firm understanding how to create goals that aren\u2019t about launching this or that, including:<\/p>\n\n\n\n<ul>\n<li>V<em>alue-based mission<\/em> \u2014 what core value are we creating and for whom. The company should have such a mission, but&nbsp;more broadly, each product division, group, and team can have one too.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/itamargilad.com\/the-three-true-north-metrics-that-your-product-and-business-need\/\"><em>Impact and outcome metrics<\/em><\/a> \u2014 These measure how much value we create for our customers and ourselves across a metric tree \/ graph<\/li>\n\n\n\n<li><a href=\"https:\/\/itamargilad.com\/ebook-okr\/\">Objectives and Key Results<\/a> are a good way to&nbsp;combine these qualitative and quantitative goals<\/li>\n<\/ul>\n\n\n\n<p>Unlike releases, goals can be planned and plotted on a timeline, generating what\u2019s now called an <em>Outcome Roadmap<\/em>. For example Instead of choosing to launching&nbsp;Single Sign-On by Q3, we can commit to&nbsp;\u201cHelp users stay connected and secure\u201d and, more specifically, reduce the number of manual password entries, lock-outs, and login-related tickets. This goal will prevent us from fixating on SSO and open the door to other ideas.&nbsp;<\/p>\n\n\n\n<p>General tip: as we plan&nbsp;our goals we should push hard against any attempt to discuss ideas. Mixing the two doesn\u2019t work.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><em>I<strong> <\/strong>teach many of  topic covered in this article in-depth in my&nbsp;<a href=\"http:\/\/itamargilad.com\/workshops\" target=\"_blank\" rel=\"noreferrer noopener\">Lean Product Management Workshops<\/a>. These workshops regularly sell out and are highly rated. <a href=\"https:\/\/ti.to\/itamar-gilad-events\/\">Secure your ticket now<\/a> or <a href=\"mailto:info@itamargilad.com\">contact me<\/a> to organize an in-house workshop. <\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creating Maps<\/strong><\/h2>\n\n\n\n<p>The other important point about a GPS system is that it\u2019s aware that there\u2019s always more than one way forward and it\u2019s willing to  evaluate and compare them against eachother. <\/p>\n\n\n\n<p>We should do the same. For any goal we should identify multiple potential ideas.&nbsp;If we\u2019re extremely lucky, one idea is all it\u2019ll take to accomplish the goal, but often we\u2019ll need a&nbsp;few \u2014 some may fail, and some may only take us part of the way. This suggests a tree-like structure that connects each&nbsp;goal to multiple ideas. Gojko Adzic advocates using <a href=\"https:\/\/www.impactmapping.org\/\">Impact Maps<\/a>, Teressa Torres recommends <a href=\"https:\/\/www.producttalk.org\/opportunity-solution-tree\/\">Opportunity Solution Trees<\/a>, and I like the <a href=\"http:\/\/itamargilad.com\/gist-framework\">GIST Framework<\/a> (Goals, Ideas, Steps and Tasks).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"698\" data-src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2020\/04\/GIST-1024x698.jpg\" alt=\"\" class=\"wp-image-739 lazyload\" data-srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2020\/04\/GIST-1024x698.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2020\/04\/GIST-300x204.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2020\/04\/GIST-768x523.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2020\/04\/GIST.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/698;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"698\" src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2020\/04\/GIST-1024x698.jpg\" alt=\"\" class=\"wp-image-739\" srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2020\/04\/GIST-1024x698.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2020\/04\/GIST-300x204.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2020\/04\/GIST-768x523.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2020\/04\/GIST.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>Unlike a GPS navigation system, however we never have a detailed map and perfect information. This means we need to <a href=\"https:\/\/itamargilad.com\/resources\/idea-testing-ebook\/\">test<\/a> our ideas and discover which ones takes us in the right direction. This means the plan keeps changing from one week to the next. Ideas that don\u2019t work are dropped, ideas that do work are iterated on, new ideas are added.\u00a0You simply cannot present all of this with a classic roadmap.\u00a0Here\u2019s what such a plan might look like if you use GIST \u2014 the\u00a0<a href=\"https:\/\/itamargilad.com\/the-gist-board-and-other-gist-tools\/\"><em>GIST Board<\/em><\/a>:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"625\" data-src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GIST-Board-1024x625.jpg\" alt=\"\" class=\"wp-image-1477 lazyload\" data-srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GIST-Board-1024x625.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GIST-Board-300x183.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GIST-Board-768x469.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GIST-Board-scaled.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/625;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GIST-Board-1024x625.jpg\" alt=\"\" class=\"wp-image-1477\" srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GIST-Board-1024x625.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GIST-Board-300x183.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GIST-Board-768x469.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2022\/01\/GIST-Board-scaled.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OK, But What Are We Going To Release, And When?&nbsp;<\/strong><\/h2>\n\n\n\n<p>The desire to have predictable launches is not going away. People still want to plan ahead and want to have a comforting sense of certainty.&nbsp;Due to business realities, from time to time we will have to commit to launching something specific on a particular date (what Marty Cagan calls <a href=\"https:\/\/svpg.com\/managing-commitments-in-an-agile-team\/\">High-Integrity Commitments<\/a>).&nbsp;That\u2019s ok, as long as these launches are a rare exception.&nbsp;<\/p>\n\n\n\n<p>One way to avoid the trap of committing to specific ideas too early, is to transparently and regularly communicate which ideas you\u2019re testing and how much <em>confidence<\/em> we have about them. Confidence is derived from one source \u2014supporting evidence.&nbsp;I created the <a href=\"https:\/\/itamargilad.com\/resources\/confidence-meter-calculator\/\">Confidence Meter<\/a> to help you calculate it (here\u2019s an example on <a href=\"https:\/\/itamargilad.com\/the-tool-that-will-help-you-choose-better-product-ideas\/\">how you use it<\/a>).<\/p>\n\n\n\n<p>As you communicate, for example via bi-weekly newsletter, you can bucket ideas into these groups:&nbsp;<\/p>\n\n\n\n<ul>\n<li>High confidence ideas \u2014 these are ideas we\u2019re fairly certain are good and there&#8217;s a high likelihood we\u2019ll launch them by a specified date.&nbsp;<\/li>\n\n\n\n<li>Medium confidence ideas \u2014&nbsp;these are ideas that show promise, but we need to further validate them. No commitment yet.&nbsp;<\/li>\n\n\n\n<li>Low confidence ideas \u2014&nbsp;Evidence is still scant. We need to test these ideas further to say anything concrete about them.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The High\/Medium\/Low confidence scale should serve as a traffic light for the folks that need to prepare.&nbsp;They can treat low-confidence ideas as an FYI, should start looking closely at&nbsp;medium-confidence ones (although this may end up being throwaway work), and should be fully on-top of high-confidence ideas. In a sense it creates a roadmap with shades of gray rather than definite yes\/no per idea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts&nbsp;<\/strong><\/h2>\n\n\n\n<p>The name <em>Roadmap<\/em> was a clever bit of marketing&nbsp;for release plans. However it\u2019s clear that this tool, whatever you call it, has run its course. Today we know it makes no sense to commit months and quarters in advance to specific product\/business ideas based on opinions, consensus and weak evidence.<\/p>\n\n\n\n<p>Those folks who try to put an end to release planning in their companies, often struggle to explain why, or to offer satisfactory alternatives. I hope this article offers some help, but I&nbsp;also assume this will be an ever-evolving topic. Over time I hope to see adaptive planning go mainstream. But don\u2019t wait \u2014 now is the time to put your classic roadmap to rest.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@brechtdenil?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Brecht Denil<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/gps?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roadmaps are a hotly debated topic these days. I regularly meet CPOs who try to ban this staple of product management altogether. This often worries and confuses the rest of the company. What&#8217;s wrong with roadmaps? Why can\u2019t we just go on planning as we did since the 1970s?&nbsp; In this highly entertaining talk, Gojko [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[46],"tags":[5,53,21,29,85],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Roadmap Isn\u2019t Really a Road Map - Itamar Gilad<\/title>\n<meta name=\"description\" content=\"The name Roadmap was a clever bit of marketing. 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