{"id":2326,"date":"2023-07-20T08:48:09","date_gmt":"2023-07-20T08:48:09","guid":{"rendered":"https:\/\/itamargilad.com\/?p=2326"},"modified":"2023-07-31T06:12:12","modified_gmt":"2023-07-31T06:12:12","slug":"gist-scorecard","status":"publish","type":"post","link":"https:\/\/itamargilad.com\/gist-scorecard\/","title":{"rendered":"Is Your Company Evidence-Guided? \u00a0"},"content":{"rendered":"\n

As I teach<\/a> evidence-guided product development I encounter two types of reactions. Most people realize that their company is caught in a vicious cycle of plan-and-execute<\/a> that heavily relies on opinions, consensus, and HiPPO. But when presented with the alternative \u2014 using research, experimentation, building product through discovery and delivery \u2014 various types of objections crop up. Today I want to discuss a particularly pernicious one: “We\u2019re already doing it” and give you a tool to deal with it.<\/p>\n\n\n\n

I\u2019m hearing “we\u2019re already doing it” (or it\u2019s ugly cousin: “Nothing new here”) mostly from senior product managers, usually director level and up. These folk, who are often the hippos in the room, tend to believe  that they\u2019re already doing the right things in terms of injecting evidence into decision-making. Sometimes they are right, and there\u2019s not much I can teach them (in fact often I can learn from their experiences and techniques). In other cases it takes just a little bit of digging and asking other people, to find that there\u2019s quite a big gap between the intent and the reality. I can tell you that when I was a senior PM, I too didn’t realize I was over-relying on opinions and consensus.<\/p>\n\n\n\n

The GIST Scorecard<\/strong><\/h2>\n\n\n\n

To make the discussion less academic, I created a simple self-test tool  that allows product organizations to assess how truly evidence-guided they are (you can download it here<\/a> as a spreadsheet.)  It\u2019s called the GIST Scorecard<\/em> because it\u2019s based on my GIST model<\/a> \u2014 Goals, Ideas, Steps, Tasks \u2014 the four areas of change.  <\/p>\n\n\n\n

How to use: fill out the cells marked in green with a score of 0%-100% showing how much you\u2019re practicing this particular thing. Then you can average in each category \u2014 goals, ideas, steps, tasks \u2014 and average again across categories to get your final score. <\/p>\n\n\n\n

Go ahead, try it now. It just takes a minute.  <\/p>\n\n\n\n

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