{"id":2716,"date":"2024-01-30T09:49:47","date_gmt":"2024-01-30T09:49:47","guid":{"rendered":"https:\/\/itamargilad.com\/?p=2716"},"modified":"2024-01-31T08:54:42","modified_gmt":"2024-01-31T08:54:42","slug":"customer-feedback","status":"publish","type":"post","link":"https:\/\/itamargilad.com\/customer-feedback\/","title":{"rendered":"Your Customers Are Not Always Right"},"content":{"rendered":"\n

When talking to product managers, company leaders, and customer-facing folk, a common belief surfaces: if enough customers (b2c), or an important customer (b2b) ask for something, then we should build it. This axiom is reflected in prioritization discussions as well as in many product management tools that rank ideas by \u201ccustomer votes\u201d. <\/p>\n\n\n\n

Customer feedback, whether it comes from feedback tools, interviews, surveys, sales calls, advisory boards, or any other means, is extremely important. We want to stay attuned to what\u2019s important to our customers, and to satisfy their needs; the success of the company depends on it. <\/p>\n\n\n\n

But that\u2019s not the same as assuming the customer is always right. Modern evidence-guided companies take a measured approach<\/em> to customers\u2019 input; It is collected, processed, and reviewed, but, as my Confidence Meter reflects, it is not<\/em> considered strong evidence: <\/p>\n\n\n\n

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