{"id":2730,"date":"2024-02-27T09:36:31","date_gmt":"2024-02-27T09:36:31","guid":{"rendered":"https:\/\/itamargilad.com\/?p=2730"},"modified":"2024-02-27T15:40:44","modified_gmt":"2024-02-27T15:40:44","slug":"hype","status":"publish","type":"post","link":"https:\/\/itamargilad.com\/hype\/","title":{"rendered":"The Hype Economy"},"content":{"rendered":"\n<p>Observing tech companies you may notice a broad, disturbing phenomenon: everyone\u2019s hard at work \u201cselling\u201d their product ideas \u2014 stakeholders and engineers are selling to product managers, product managers are selling to management, and management is selling to everyone (just listen attentively in the next all-hands meeting). As a product manager I too had to play this game. I remember one job interview, many years ago, when the hiring manager asked me to \u201csell him my shirt\u201d as a test of my pitching skills. It seems that when it comes to promoting ideas, critical thinking, humility, and evidence are not widely in use, while salesmanship, politics, and hype are the norm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" data-src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Funding-system-1024x632.jpg\" alt=\"\" class=\"wp-image-2734 lazyload\" data-srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Funding-system-1024x632.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Funding-system-300x185.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Funding-system-768x474.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Funding-system-scaled.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/632;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Funding-system-1024x632.jpg\" alt=\"\" class=\"wp-image-2734\" srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Funding-system-1024x632.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Funding-system-300x185.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Funding-system-768x474.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Funding-system-scaled.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>The underlying reason is clear \u2014 product ideas are competing for limited resources. Managers or committees choose the \u201cwinning ideas\u201d that will get a spot on the roadmap, and kill everything else. Having your idea (or an idea assigned to you) win is a very big deal. The result is an internal economy that hinges on salesmanship \u2014 the better you get at pushing your ideas, the more likely you are to reap the rewards.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Fundamentally Bad System<\/h2>\n\n\n\n<p>As common and natural as this pitch-fund-build-launch system may sound, it\u2019s actually a very bad way to build products that, as will see shortly, creates major negative effects on business results, product value, and company culture. For that reason, in my <a href=\"http:\/\/itamargilad.com\/workshops\">workshops<\/a> and coaching sessions we try to unlearn this pattern. Instead, I teach PMs and leaders how to think critically of their product ideas and how to replace pitching competitions with evidence-guided prioritization. I\u2019ll show you this alternative later in the article, but first let\u2019s look at the downsides of the hype economy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Betting on the Wrong Horses<\/h3>\n\n\n\n<p>Roadmap decisions are often made through a combination of sparse data, opinions, consensus, and biases. A skillful presenter can use these to spin a compelling narrative that will sway the people in charge to choose his\/her idea. However self-conviction, a compelling pitch-deck, thematic support, and consensus are all very weak forms of evidence \u2014 essentially opinions by a different name, as reflected in my Confidence Meter:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" data-src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-1024x728.jpg\" alt=\"\" class=\"wp-image-2732 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/728;width:750px;height:auto\" data-srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-1024x728.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-300x213.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-768x546.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-1536x1091.jpg 1536w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-scaled.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"728\" src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-1024x728.jpg\" alt=\"\" class=\"wp-image-2732\" style=\"width:750px;height:auto\" srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-1024x728.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-300x213.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-768x546.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-1536x1091.jpg 1536w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/Confidence-Meter-Low-evidence-scaled.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption class=\"wp-element-caption\">The <a href=\"https:\/\/itamargilad.com\/resources\/confidence-meter-calculator\/\">Confidence Meter<\/a> helps product teams evaluate the strength of the evidence in favor of their ideas. <\/figcaption><\/figure>\n\n\n\n<p>Choosing the ideas that are best sold can easily create roadmaps that are full of bad ideas, while good ideas that aren\u2019t as well communicated (or aren\u2019t intuitive) may end up in the graveyard.&nbsp;<\/p>\n\n\n<div id=\"thrive-\" class=\"thrv_wrapper thrv_symbol thrive-shortcode thrv_ tve_no_drag thrv_symbol_2552 tcb-mobile-hidden\" data-id=\"2552\" data-selector=\".thrv_symbol_2552\" data-shortcode=\"thrive_\" data-tcb-elem-type=\"\" 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data-form-settings=\"__TCB_FORM__{&quot;form_identifier&quot;:&quot;-form-ld2ktw&quot;}__TCB_FORM__\"><div class=\"tve-page-section-out\" style=\"\" data-css=\"tve-u-18b3c8cea3f\" data-tcb_hover_state_parent=\"1\"><\/div><div class=\"tve-page-section-in tve_empty_dropzone \" data-css=\"tve-u-18b3c8cea40\" style=\"\"><div class=\"thrv_wrapper thrv_text_element tcb-mobile-hidden\" data-css=\"tve-u-18b3c8cea4b\" style=\"\"><div class=\"tcb-plain-text\" style=\"\" data-css=\"tve-u-18b3ca49ac8\"><strong>My book Evidence-Guided is <a class=\"\" data-css=\"tve-u-18b3c9145b8\" href=\"https:\/\/a.co\/d\/d9EVu9G\" rel=\"nofollow\" style=\"outline: none;\" target=\"_blank\">now available<\/a><\/strong><\/div><\/div><div class=\"thrv_wrapper thrv-columns\" data-css=\"tve-u-18b3c8cea41\" style=\"--tcb-col-el-width: 678.011; --tve-border-width: 1px;\"><div class=\"tcb-flex-row v-2 tcb-resized tcb--cols--2\" data-css=\"tve-u-18b3c8cea42\" style=\"\"><div class=\"tcb-flex-col\" data-css=\"tve-u-18b3c991ee6\" style=\"\"><div class=\"tcb-col\" style=\"\" data-css=\"tve-u-18b3c999482\"><div class=\"thrv_wrapper thrv_text_element\" style=\"\" data-css=\"tve-u-18b5ba78f67\"><p>From readers:&nbsp;<br><strong> <em>&#8220;The grand unified theory of product management&#8221;, &#8220;Best Practical Product Management Guide&#8221;, &#8220;Must read for seasoned and new product managers&#8221;, &#8220;Top Five Business Book I&#8217;ve Ever Read&#8221;<\/em><\/strong><\/p><\/div><\/div><\/div><div class=\"tcb-flex-col\" data-css=\"tve-u-18b3c98d775\" style=\"\"><div class=\"tcb-col\"><div class=\"thrv_wrapper tve_image_caption tcb-mobile-hidden\" data-css=\"tve-u-18b3c8cea45\" style=\"\"><span class=\"tve_image_frame\" style=\"\"><a href=\"https:\/\/a.co\/d\/erDUmiQ\" target=\"_blank\" rel=\" nofollow\"><img decoding=\"async\" class=\"tve_image wp-image-2543 lazyload\" alt=\"\" data-id=\"2543\" width=\"136\" data-init-width=\"306\" height=\"178\" data-init-height=\"400\" title=\"evidence Guided cover transaprent small\" loading=\"lazy\" data-src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2023\/10\/evidence-Guided-cover-transaprent-small.png\" data-width=\"136\" data-height=\"178\" style=\"--smush-placeholder-width: 136px; --smush-placeholder-aspect-ratio: 136\/178;aspect-ratio: auto 306 \/ 400;\" ml-d=\"0\" data-css=\"tve-u-18b3c8cea46\" center-h-d=\"false\" ml-t=\"-48\" ml-m=\"-63\" mt-d=\"0\" data-link-wrap=\"1\" data-srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2023\/10\/evidence-Guided-cover-transaprent-small.png 306w, https:\/\/itamargilad.com\/wp-content\/uploads\/2023\/10\/evidence-Guided-cover-transaprent-small-230x300.png 230w\" data-sizes=\"(max-width: 136px) 100vw, 136px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><noscript><img decoding=\"async\" class=\"tve_image wp-image-2543\" alt=\"\" data-id=\"2543\" width=\"136\" data-init-width=\"306\" height=\"178\" data-init-height=\"400\" title=\"evidence Guided cover transaprent small\" loading=\"lazy\" src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2023\/10\/evidence-Guided-cover-transaprent-small.png\" data-width=\"136\" data-height=\"178\" style=\"aspect-ratio: auto 306 \/ 400;\" ml-d=\"0\" data-css=\"tve-u-18b3c8cea46\" center-h-d=\"false\" ml-t=\"-48\" ml-m=\"-63\" mt-d=\"0\" data-link-wrap=\"1\" srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2023\/10\/evidence-Guided-cover-transaprent-small.png 306w, https:\/\/itamargilad.com\/wp-content\/uploads\/2023\/10\/evidence-Guided-cover-transaprent-small-230x300.png 230w\" sizes=\"(max-width: 136px) 100vw, 136px\" \/><\/noscript><\/a><\/span><\/div><div class=\"tcb-clear\" data-css=\"tve-u-18b3ca35f26\"><div class=\"thrv_wrapper tve_image_caption tve_ea_thrive_animation tve_anim_fade_in\" data-css=\"tve-u-18b3c8cea48\" style=\"\"><span class=\"tve_image_frame\" style=\"\"><img decoding=\"async\" class=\"tve_image wp-image-2548 tcb-moved-image tve_evt_manager_listen tve_et_tve-viewport tve-viewport-triggered lazyload\" alt=\"\" data-id=\"2548\" width=\"90\" data-init-width=\"170\" height=\"19\" data-init-height=\"35\" title=\"Stars 4.8\" loading=\"lazy\" data-src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2023\/10\/Stars-4.8.jpg\" data-width=\"90\" data-height=\"19\" style=\"--smush-placeholder-width: 90px; --smush-placeholder-aspect-ratio: 90\/19;aspect-ratio: auto 170 \/ 35;\" data-css=\"tve-u-18b3c8cea49\" mt-d=\"-0.2557000000000009\" ml-d=\"0\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;fade_in&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"><noscript><img decoding=\"async\" class=\"tve_image wp-image-2548 tcb-moved-image tve_evt_manager_listen tve_et_tve-viewport tve-viewport-triggered\" alt=\"\" data-id=\"2548\" width=\"90\" data-init-width=\"170\" height=\"19\" data-init-height=\"35\" title=\"Stars 4.8\" loading=\"lazy\" src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2023\/10\/Stars-4.8.jpg\" data-width=\"90\" data-height=\"19\" style=\"aspect-ratio: auto 170 \/ 35;\" data-css=\"tve-u-18b3c8cea49\" mt-d=\"-0.2557000000000009\" ml-d=\"0\" data-tcb-events=\"__TCB_EVENT_[{&quot;t&quot;:&quot;tve-viewport&quot;,&quot;config&quot;:{&quot;anim&quot;:&quot;fade_in&quot;,&quot;loop&quot;:0},&quot;a&quot;:&quot;thrive_animation&quot;}]_TNEVE_BCT__\"><\/noscript><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"thrive-group-edit-config\" style=\"display: none !important\"><\/div><div class=\"thrive-local-colors-config\" style=\"display: none !important\"><\/div><\/div><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Perverse Incentives and Bad Culture<\/h3>\n\n\n\n<p>Getting your project approved and funded can lead to big personal rewards: access to more resources, extended scope and visibility, recognition, and promotions. Thus, the hype economy creates perverse incentives to push for <em>your<\/em> idea (whether it&#8217;s the best or not) at the expense of everyone else\u2019s (a zero-sum game). Scott Cook, founder of Intuit, talked about the effect on company culture:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYou don&#8217;t have entrepreneurs, you have politicians, because you have to sell. Out of a hundred good ideas, you&#8217;ve got to sell your idea. So you build up a society of politicians and salespeople.\u201d<\/p>\n<cite>The Lean Startup \/ Eric Ries<\/cite><\/blockquote>\n\n\n\n<p>The problem is even stronger in top-down companies where the leaders choose their own ideas, essentially hogging all the innovation. The next step is to sell the project downward and to get people committed to it using a combination of rhetoric, carrots, and sticks. This culture is far from healthy, and people at the middle and the bottom of the hierarchy may get frustrated and mistrustful of the plans.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Success Theatre<\/h3>\n\n\n\n<p>Even when your project is underway, the selling cannot stop. As the idea was sold as the next big thing, you must keep projecting a facade of success irrespective of true results. I\u2019ve seen people use impressive mental gymnastics and moving-of-the-goalposts in an attempt to spin failure as success. Some especially crafty operators use the \u201csuccess\u201d of launching a massive project as a springboard for promotion, then distance themselves from the impending failure by handing-down the project to a report and moving on to something else.&nbsp;<\/p>\n\n\n\n<p>Funders\/investors sometimes share the motivation to cover up for their bad investments, and may throw good money after bad in an attempt to rescue the project. For example, during the boom years of zero-interest money, many startups that lacked a viable business model stayed superficially \u201csuccessful\u201d through an infusion of investment money.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dishonesty (Faking It)<\/h3>\n\n\n\n<p>In extreme cases people may cross the fuzzy line between over-hyping their ideas and flat-out lying about them. This phenomenon is more evident in startups where \u201cfake it before you make it\u201d has become something of a norm. An extreme case in point is Theranos, a med-tech startup that promised to revolutionize blood tests. Over 12 years the company raised more than $700 million and reached a peak valuation of $10 billion, despite having no technology or product to speak of. Theranos was a complete technology failure, but a brilliant success at selling a story that everyone wanted to buy. Eventually the truth broke out and the two founders were found guilty of fraud and sentenced to 11 and 13 years in prison. (If you&#8217;re not familiar with the story I highly recommend reading the book <a href=\"https:\/\/www.amazon.com\/Bad-Blood-Secrets-Silicon-Startup\/dp\/152473165X\">Bad Blood<\/a>).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>In my<a href=\"http:\/\/itamargilad.com\/workshops\">&nbsp;courses<\/a>&nbsp;we practice implementing evidence-guided development and empowered teams hands-on.<\/strong><\/p>\n\n\n\n<p><strong>Secure your ticket&nbsp;for the next&nbsp;<a href=\"http:\/\/ti.to\/itamar-gilad-events\/\">public workshop<\/a>&nbsp;or&nbsp;<a href=\"mailto:info@itamargilad.com\">contact me<\/a>&nbsp;to organize an in-house workshop or&nbsp;<a href=\"http:\/\/itamargilad.com\/keynotes\">keynote<\/a>&nbsp;for your team.&nbsp;<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Alternative &#8211; Evidence-Guided Development<\/h2>\n\n\n\n<p>Good product companies try hard to remove hype and salesmanship from product decisions. They use a Fundamentally better system: Evidence-Guided Development.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" data-src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-1024x731.jpg\" alt=\"\" class=\"wp-image-2733 lazyload\" data-srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-1024x731.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-300x214.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-768x548.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-1536x1096.jpg 1536w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-scaled.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/731;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-1024x731.jpg\" alt=\"\" class=\"wp-image-2733\" srcset=\"https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-1024x731.jpg 1024w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-300x214.jpg 300w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-768x548.jpg 768w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-1536x1096.jpg 1536w, https:\/\/itamargilad.com\/wp-content\/uploads\/2024\/02\/EvidenceGuidedSystem-scaled.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic Context<\/h3>\n\n\n\n<p>High-impact product companies have a clear sense of vision and mission; they identify the most important strategic opportunities or challenges ahead, and they put in place simple guiding principles (for example \u201cfocus on the buy-side first\u201d). This strategic context creates a clear and broadly understood direction for the company, and creates a barrier against external and internal forces pushing and pulling it in all directions.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clear and Concise Goals<\/h3>\n\n\n\n<p>Having clear and concise company goals that reflect the most important achievements the company is aiming for this year, further helps boost alignment and eliminates non-productive ideas. This is really where we want to hold the hard discussions and negotiation: what are those 3-5 top priorities that we must pursue and achieve? Once that\u2019s resolved, the rest of the company (for example product teams) can create derived goals, where applicable, but also local goals based on the tactical context. These goals will help defend the team from pressure tactics on the part of stakeholders and managers pushing for their own ideas. If the idea does not contribute to the goal, the team should be allowed to say No.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Research<\/h3>\n\n\n\n<p>Basing Ideas off research \u2014 user, market, data, competitive, technology \u2014 rather than opinions and one-of customer requests, can both enhance the quality of the ideas, and ensure that they come with at least some amount of supporting evidence. That in turn improves the quality of the discussion and brings external realities into the focus of prioritization decisions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Product Discovery<\/h3>\n\n\n\n<p>Product discovery is the art and science of evaluating and validating multiple ideas, before picking the ones we wish to build in full and launch. The name was coined by Marty Cagan, but you can argue that Lean Startup, Design Thinking, and most other forms of modern product development are about product discovery (I offer my own recipe for combining them in my book <a href=\"https:\/\/mybook.to\/0hPtd1Y\">Evidence-Guided<\/a>). Product Discovery helps detect and park weak ideas early and cheaply, and maximizes the potential of good ideas. It is inspired by the scientific method, and relies heavily on evidence rather than opinions or showmanship.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Product discovery is the ultimate destroyer of the hype economy, partly because it eliminates the need to hype your ideas. Many more ideas can be accepted into discovery; park\/pivot\/deliver decisions are made based on evidence rather than how well the idea was presented. It\u2019s a much more honest and transparent system that most people instantly relate to.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Addressing The Core Problem<\/h2>\n\n\n\n<p>Hype and salesmanship, pressure tactics, and politics, are not the core problem, but rather symptoms of it. When companies lack a clear sense of direction, and where decisions are made on the basis of opinions, it&#8217;s only natural for people to take initiative and fill the void with their own agendas and ideas. Companies that plot their destination clearly, but allow exploration and discovery of the path, are not only able to achieve much more, but they also enjoy a much healthier work culture, one that brings people and departments together around the goals rather than set them apart to pursue their own ideas.\u00a0<\/p>\n\n\n\n<p>Title image: <a href=\"https:\/\/www.wannapik.com\/searches?search%5Buser_id%5D=4\">Wannapik Studio<\/a><\/p>\n\n\n<div id=\"thrive-\" class=\"thrv_wrapper thrv_symbol thrive-shortcode thrv_ tve_no_drag thrv_symbol_2536\" data-id=\"2536\" data-selector=\".thrv_symbol_2536\" data-shortcode=\"thrive_\" data-tcb-elem-type=\"\" data-element-name=\"\"><div class=\"thrive-shortcode-html thrive-symbol-shortcode \" data-symbol-id=\"2536\"><style class='tve-symbol-custom-style'>@import url(\"\/\/fonts.googleapis.com\/css?family=Montserrat:400,400i,300,300i,600,600i,200,200i,500,500i,700,700i&subset=latin\");@media (min-width: 300px){.thrv_symbol_2536 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