{"id":64,"date":"2018-02-27T17:49:06","date_gmt":"2018-02-27T17:49:06","guid":{"rendered":"http:\/\/box5686.temp.domains\/~itamargi\/video-the-mechanics-of-growth\/"},"modified":"2022-07-20T11:17:03","modified_gmt":"2022-07-20T11:17:03","slug":"video-the-mechanics-of-growth","status":"publish","type":"post","link":"https:\/\/itamargilad.com\/video-the-mechanics-of-growth\/","title":{"rendered":"Video: The Mechanics of Growth"},"content":{"rendered":"<p>This is a talk I gave summarizing what I consider to be the best practices for driving growth (often called \u201cGrowth Hacking\u201d) based on my own experience leading growth in Gmail and on examples from hyper-growth companies like Facebook, AirBnB, and Instagram.<\/p>\n<p>Some of the things I touch on:<\/p>\n<ul>\n<li>Finding a North Star and\/or One Metric that Matters (OMTM)<\/li>\n<li>Building a metrics tree and finding your key levers<\/li>\n<li>Building a growth model<\/li>\n<li>3 types of growth patterns\u2014 Hockey-stick, Step-function, trajectory change<\/li>\n<li>What\u2019s the right time to start working on growth and why it\u2019s dangerous to do it earlier<\/li>\n<li>The 3 (actually 4) growth engines that will get you to exponential growth<\/li>\n<li>Pirate metrics<\/li>\n<li>Growth tactics \u2014Notifications, Onboarding<\/li>\n<\/ul>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"The mechanisms of growth with ex-google PM Itamar Gilad\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/ouiRyVfu3cI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>If you\u2019d like to receive posts like these by email <\/strong><a href=\"http:\/\/eepurl.com\/djUMjn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>sign up to my newsletter<\/strong><\/a><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a talk I gave summarizing what I consider to be the best practices for driving growth (often called \u201cGrowth Hacking\u201d) based on my own experience leading growth in Gmail and on examples from hyper-growth companies like Facebook, AirBnB, and Instagram. Some of the things I touch on: Finding a North Star and\/or One [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[15,16,29,38,40],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video: The Mechanics of Growth - Itamar Gilad<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/itamargilad.com\/video-the-mechanics-of-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video: The Mechanics of Growth - Itamar Gilad\" \/>\n<meta property=\"og:description\" content=\"This is a talk I gave summarizing what I consider to be the best practices for driving growth (often called \u201cGrowth Hacking\u201d) based on my own experience leading growth in Gmail and on examples from hyper-growth companies like Facebook, AirBnB, and Instagram. 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