This is a talk I gave summarizing what I consider to be the best practices for driving growth (often called “Growth Hacking”) based on my own experience leading growth in Gmail and on examples from hyper-growth companies like Facebook, AirBnB, and Instagram. Some of the things I touch on: Finding a North Star and/or One […]
Video: The Mechanics of Growth Read More »
Last April mobile event discovery startup, Fever, invited me to help with its growth initiative. Fever helps users discover and book events — from parties to fashion, food and fitness. The service gained traction in Madrid, New York, London and other cities, generating over 3 million bookings last year, and reaching a unique monthly audience of over
Finding and building the next big idea is the holy grail of any tech company. Unfortunately the statistics are against us: when subjected to A/B testing most ideas turn out to produce no impact or even negative impact, and at least one analysis suggests that you need 3000 raw ideas to produce one commercial success.
Evidence scores — the acid test of your ideas Read More »
The Impact/Effort matrix is a classic product managment tool, helping to prioritize product ideas. See why often it doesn’t work correctly and how to fix.
Why The Impact Effort Prioritization Matrix Doesn’t Work Read More »
In tech we have huge bias for execution – building things and launching them fast and with the right quality. A million underwhelming launches later, we now know we should focus on something else: Learning — systematically discovering the right product, market and business model. All execution and no learning exposes you to launching a great product
Building your project for learning AND execution Read More »
So you’re facing the audience and getting ready to present. Everyone’s attention is on you. What do you do? Here’s what I find works for me: Be Interesting — The mere fact that your audience is physically there in the room does not mean you have their undivided attention. In fact you can bet it’s divided as
5 Presentation Tips You Never Hear Read More »
And Why It Matters So Much for Your Product René Magritte Value for user (as opposed to value of a user) is a critically important product concept. Arguably it’s at the bottom of product/market fit, product design, growth, pricing, marketing, sales, customer satisfaction… Few things help products and services succeed more than injecting them with lots
How People Perceive Value Read More »