Video: The Mechanics of Growth

This is a talk I gave summarizing what I consider to be the best practices for driving growth (often called “Growth Hacking”) based on my own experience leading growth in Gmail and on examples from hyper-growth companies like Facebook, AirBnB, and Instagram. Some of the things I touch on: Finding a North Star and/or One …

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Why you should stop using product roadmaps and try the GIST Framework

Why I Quit Product Roadmaps Over the years I created my fair share of product strategies, product roadmaps and project gantts. I don’t do them anymore. I found a better alternative which I’ll explain below. First, here’s what I used to do: This form of planning is a ton of work — just getting all stakeholders to …

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Case Study: How Fever uses A/B experiments and data analysis to double customer lifetime value

Last April mobile event discovery startup, Fever, invited me to help with its growth initiative. Fever helps users discover and book events — from parties to fashion, food and fitness. The service gained traction in Madrid, New York, London and other cities, generating over 3 million bookings last year, and reaching a unique monthly audience of over …

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Building your project for learning AND execution

In tech we have huge bias for execution – building things and launching them fast and with the right quality. A million underwhelming launches later, we now know we should focus on something else: Learning — systematically discovering the right product, market and business model. All execution and no learning exposes you to launching a great product …

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Are You Building a Cathedral?

There’s something inherently problematic about the way we plan our products and services. An uncomfortable truth that’s rarely stated. David M. Upton and Bradley R. Staats wrote the following on IT projects: “The fundamental problem with these systems is that for the most part, they’re constructed using what programmer and open source champion Eric Raymond …

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